In the very first week, I found out that in daily practise, nobody cares about all that academic talk. Leave those n-values and statistical tests aside. If you have to persuade in the real world, it's better to do it in ways that the university doesn't teach you.   

Everything comes down to a good story you can sell. The truth is that which is believed in. So everything is marketing, as evil as that sounds. Whether you are selling a product or yourself, everything comes down to how well you package it.   

With that understanding, I knew what I needed to do to brand my internship as a success. So in the second week, I had the internship company's logo tattooed on my side. Because just try giving an intern with your logo on his body a failing grade.  

Tim de Jong is an Industrial Design student at TU/e