Carnival is almost upon us in the warm southern climes of the country. Are you a Carnival goer?
Frank: "Well, I do very much like to take part in the grand procession in the village where I was born, Geleen. It has a special Carnival name: the Waereldsjtadvastelaoves procession."

And do you dress up for the occasion?
Frank: "But of course! Last year I was dressed up as a bedsore on a massive buttock lying on a gigantic hospital bed that served as our float. It was so good that even my closest friends could only recognize me by my glasses. In the market square I followed up this performance by singing a carnival song I'd written myself - “Hee, hi, hallo - we're all in the flow”. It's about the mixed finite method used in viscoelastic flow analysis. Oh yes, that goes down a storm with the people of Geleen."

And this year?
Frank: "This year my wife and I are going together, both dressed up as heart valves. But I promised her I wouldn't divalge too much about it. Hee, hee, hee….Did you get it? Divalge?"  

Frank, the theme for today is 'Where Innovation Starts'. You can see here a list of terms - names, buildings and so on - all of which are related in some way to TU Eindhoven. A piece of cake for you, I'd imagine. I'll give you a number of descriptions or pictures and you have to say which terms fits. Are you ready to begin?

Frank: "I am indeed!"

Here comes the first one: it's a picture showing a procession of people, all of them carrying a backpack, making their way across the grounds of TU/e.
Frank: "Ah yes, that was a visual that we used for Expedition 2030."

And now I'll give you a description: Mythical figure who carries the whole burden on his back.
Frank: "Hmm…difficult…Maarten Steinbuch?"

Collective creation of a vision of the future?
Frank: "Now that's Expedition 2030, and when I first answered 'Expedition 2030', I should have said ‘friendly parking’."

In the rest of the Netherlands, Eindhoven is known as...?
Frank: "Lampegat!"

TU professor who can often be seen on the A2 driving towards Hilversum in his Tesla?
Frank: "That must be Maarten Steinbuch. Then the mythical figure must be ‘Atlas’."

The finest degree program at TU/e...?
Frank: "That's of course Biomedical…. hmm – that's not one of the options. Pass."

The nickname given to Eindhoven during Carnival?
Frank: "Oh I see, that is Lampegat, and when I gave Lampegat as the answer, I should have said Brainport, and the finest degree program is Psychology & Technology. Stop the clock."

Would you like to use any jokers?

Wijnand IJsselsteijn | Professor Cognition and Affect in Human-Technology Interaction

(This episode of Brainmatters is based on the Dutch TV show Per Seconde Wijzer)