by

Between a Dream and a Hard Place

15/10/2013

Three men are woodworking on a parking lot near the Eindhoven’s Canal. I ask one of them what the heck they are doing. One of those geezers responds that he’s woodworking and adds a big “DÚH!”. I hesitate, but decide to go on asking the second woodworker. The second woodworker keeps silence as he gazes over the long canal. Finally, his faces forms a big smirk and he responds that he helps to build a boat.

Finally, I decide to confront the third man with the same question. In response, he smiles: “With my work, I help to discover the world.” I sigh a little. His dreamy words transform the pavement under my feet into a huge wooden boat. As I stare through my big binoculars, some tailwind blows my boat towards a beautiful sunset.

Accomplishing your dream: Sunday we witnessed a group of students do it, when ‘our’ solar car Stella conquered the top seed of the World Solar Challenge in the Cruiser Class. What obviously lies at the foundation of this extraordinary success are exceptional engineering capabilities, but I do feel that actually the implementation has been of the most value to our university. A four-seater family solar car like Stella that ravishes at speeds of 120km/h through the outback of Australia is truly a display of exceptional marketing capabilities.If you’re an expert, you should definitely share your expertise. But simply sharing your expertise often does not suffice for comprehension. The TU/e is home to numerous of students that are occupied with ‘woodworking’. I sincerely hope that they take this marvelous Solar Team Eindhoven as an example to show off their talents. I am not implying that there are thousands of world champions walking around at our campus, but it will not harm any student to conduct some high-tech marketing. Much like car salesmen, everybody should raise their voice and brag about their engineering capabilities in one way or the other.Since last week, TU/e has a brand new Car Salesman. It’s STE manager Lex Hoefsloot, who stated: “We wanted to convince the world the car of the future is a solar car. I think by achieving what we did today, we showed them it’s true.” Hear, hear!

Share this article