Recent research shows that young people between 16 and 25 are having less sex than previous generations, but that does not mean that erotic needs suddenly disappear. "Within SPAR University, we want to offer a relevant and inclusive range of products for our target group; the student," said Martijn ten Berge of SPAR university. By offering sex toys in the shop, Ten Berge wants to send a signal that sex toys are very normal. 

Most sold products 

Besides TU/e, EasyToys offers the assortment at four other universities. The range includes EasyToys' best-selling products, complemented by condoms, lubricants and a gift set. If successful, the partnership will also be extended to other SPAR university locations. 

An enquiry among students in Metaforum does not immediately yield enthusiastic responses. Indeed, sex toys still appear to be a taboo subject. Bas (22), Information Security Track student: "I think it will always be a sensitive subject, except for condoms. You can get those in any drugstore. I don't see students buying a sextoy in a supermarket any time soon, because you have to do it in public. Although it is a good marketing stunt by EasyToys." 

Physics and Mathematics student Thomas (22) thinks it's a strange idea: "I can totally picture myself asking a mate to get me something nice at the SPAR and coming back with a sex toy. That would be a good joke." According to Thomas, there is a taboo on sex toys among students, but not in his own circle of friends. Next to him at the table is a female student, who prefers to remain anonymous. She does not expect a run on the sensual products either: "A supermarket is a place for a nice sandwich, not for sex toys."