In previous years, the hall of the Hoofdgebouw and the second floor of Vertigo were part of the Dutch Design Week route, but the locations were only visited by a modest number of visitors. “The upside of the new location is that people can see TU/e offers design programs right away”, says dr. Lucas Asselbergs, project manager of TU/e DDW. “The good thing about the Klokgebouw is that it attracts a much bigger audience, including businesses, authorities, and press. It’s a chance to show them Dutch Design isn’t just tableware and fashion, but about the design of systems and technology as well.”